about us

our story

Rethink is an organisation fuelled by passionate individuals dedicated to improving health and care services. We have all held leadership roles in the NHS or local government and are experienced change agents. We walk in your shoes and can provide leadership and focus to the things that really matter. Our combination of experience, skills and values means that we are uniquely placed to support councils, NHS organisations and others working in the health and care sector to make a real impact on the lives of the people you serve.

To learn more about what we have achieved and how, please see our case studies.


We place people at the heart of what we do. We listen, we explore, and we always involve staff, service users, patients and families in our work. To enhance the lives of every person accessing health and care support.


Quality of life means connection. From bringing people together, through to helping councils use smart technology to connect older people to their loved ones – we build relationships and connection.


Because we believe possibilities are endless, our ambition knows no end. Rethink is committed to learning, evaluating and forever uncovering opportunities to improve health and care services.

our vision

Our vision is for health and care services to be the best that they can be – meeting the needs and aspirations of the people who use them, and pleasurable and satisfying places to work where people can give of their best every day. We help to achieve this by working alongside health and care organisations, supporting and challenging them to make change happen; connecting them with technology and fresh thinking; helping them to connect with and listen to local people and staff. So that all that they do is ambitious, grounded, connected and purposeful.

our team

clare morris

Clare has a unique background and skillset that means she’s trusted by public sector leaders to tackle the most complex and sensitive of issues. Her instinct for spotting opportunities and creating value for partners is underpinned by a pragmatic and strongly ethical approach. Clients know they are always being given the right advice for their circumstances. Clare is as comfortable leading challenging, multi-partner, transformational work as she is driving technical challenges. From leading culture change on the world’s fastest roll out of care technology for vulnerable people to reshaping discharge pathways, Clare thrives on the challenging work of public services.

irene carson

managing director
The freedom and trust Irene is given by our clients, to explore and discover why people behave as they do and the causes and effects of those behaviours, decisions and policies mean she can help organisations make radical shifts in how they function. Irene uses a combination of traditional consultant methods: enquiry, data analysis, triangulation and combines them with her instinct for finding the right people to talk to. Turning subjective instincts about where to zoom in and look closer, into critical insights about where the barriers to success and the opportunities lie. The aim is to quickly make sense of the complexity; see the big picture and the detail simultaneously and recognise what's needed.

liz cutts

operations manager
As the first point of contact for all business enquiries, Liz meticulously manages our day-to-day activities while also providing project management, governance, rethink partners and our clients contracting expertise. She manages the relationships between people and organisations to ensure that every experience with us is positive. Several years administrating NHS boards - including health and care integration - means Liz is experienced in many areas of corporate governance, policy, audit and finance. Liz manages compliance with our clients and partners: providing accountability and visibility of our achievements.

anita millar

independence advisor
Anita is an engagement and insight expert with exceptional people skills. She has a long history in health and social care, as a nurse; in a range of commissioning roles, and in delivering statutory and voluntary services. The diversity of Anita's health and care experience is encyclopaedic: from adult social care, and continuing healthcare to children's services and long term conditions. Anita has the ability to get people to talk about their experiences and capture unique insight into how services really impact people’s lives. She is able to involve people in service transformation in a very authentic way. It's genuine co-production that comes from a compassionate and expert place.

andy vowles

Andy is an experienced senior leader who works alongside organisations and individuals to transform services, embed innovation and support other leaders to build trusting, productive relationships. Andy has particular expertise in strategy and policy development, as well as in helping organisations to break out of historic silos and develop new, integrated ways of working.

marc davis

Marc is an experienced Director of Primary Care with extensive knowledge of general practice and a track record of innovation and service transformation. With over 30 years’ experience of NHS commissioning and operational management, together with expertise in strategy and policy development, Marc is committed to delivering sustainable change for the benefit of local systems.

kay odysseos

Kay is a passionate communications and engagement professional with extensive experience delivering strategic and business-focused services. She has worked at a senior level across the public sector including central and local government, the NHS and GP Federations and is an expert in delivering integrated marketing and communications strategies and plans.

jemma mindham

senior consultant
Jemma has 18 years of experience working in the voluntary and community sector at national and local levels in both delivery and senior leadership roles. She has an energetic approach to tackling social challenges and her passion and enthusiasm create exciting spaces for building solutions. People open up to her relaxed yet professional style giving her the ability to really get to the heart of individual as well as organisational needs. She has successfully developed and delivered programmes of change working with local and national health, social care and government partners within the fields of digital inclusion, personalisation and social action.

our partners

We are a niche consultancy but we punch above our weight. Sometimes our clients need capacity or expertise that is better provided by others. We have developed a network of trusted, high quality partners who share our values and approach and who can complement our work and achieve even more for our clients. 

These are:

Economics By Design

We apply the combined disciplines of economics, design and research to bring a fresh value-based perspective on solving complex health system challenges and articulating detailed value propositions.

Anglia Ruskin Clinical Trials Unit (ARCTU)

The Anglia Ruskin Clinical Trials Unit (ARCTU) works with local health care systems to produce both clinical trials and evaluations aiming to turn today’s research into tomorrow’s healthcare. From service evaluations to randomised controlled trials (RCT) the unit helps to improve services through providing coordination and monitoring of projects, as well as data management and statistical support from design through to publication.