NHS North East Essex Clinical Commissioning Group (on behalf of the North East Essex Health & Wellbeing Alliance) asked Rethink Partners to apply our Digital Boomers ‘digital activation’ methodology to the strength and balance agenda in their corner of Essex which, at 361,000, has one of the fastest
growing populations in the country.
Numbers of older people are increasing, particularly along the Tendring coastline. They wanted to explore how to increase and sustain independent strength and balance activity amongst people at risk of falling, using a digitally enabled behaviour change approach. Our remit was to look at an evidence based model, whether digital solutions had a positive supporting role to play and what were the human factors at play.